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| Source Credits: AWS |
Tech Mahindra, under the leadership of Chief Strategy Officer and Head of Growth Jagdish Mitra, has embarked on an innovative collaboration with Amazon Web Services (AWS) to forge a groundbreaking sports cloud platform. This strategic partnership, initiated through a September agreement, is geared towards catapulting digital capabilities within the realm of sports organizations and delivering unparalleled, personalized experiences to sports enthusiasts on a global scale.
The core focus of this collaborative effort is to usher in next-generation digital advancements for sports entities. The Sports Cloud offering is poised to redefine the relationship between sports institutions and their fans, creating a seamless connection between fans and the live action. This collaboration is fortified by a Strategic Collaboration Agreement (SCA), facilitating Tech Mahindra's easy access to AWS resources and services. Moreover, it sets the stage for joint go-to-market initiatives, fostering mutual business growth.
The collaborative efforts of Tech Mahindra and AWS extend towards providing a robust digital platform for sports organizations. This platform encompasses various use cases such as content and community engagement, customer data management, audience segmentation, and sports analytics. Notably, it emphasizes the delivery of immersive stadium-to-home fan experiences by leveraging cutting-edge technologies like Augmented Reality (AR), Virtual Reality (VR), and metaverse gamification.
The Sports Cloud platform is a harbinger of transformative possibilities for sports organizations. It empowers them to revamp their digital properties, offering new services and features tailored to the specific needs of their audience. This, in turn, creates opportunities for generating new revenue streams.
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| Source Credits: Sports Mint |
One notable success story of this collaboration is the engagement between Tech Mahindra and Punjab Kings, a professional Cricket team based in India. Punjab Kings has actively utilized the Sports Cloud offering to connect with fans effectively, bringing together content, community, and commerce in an engaging manner.
In the words of Satish Menon, CEO of Punjab Kings, the collaboration between Tech Mahindra and AWS holds the promise of accelerating the digital transformation aspirations for sporting organizations. By amalgamating on-field and off-field actions with digital initiatives, there's an opportunity to offer fans a deeper and more immersive experience. This includes creative broadcasting and content development, providing enhanced game insights, all from the unique perspective of the fans.
Samira Bakhtiar, General Manager of Media, Entertainment, and Sports at AWS, underscores the transformative potential of AWS's cloud-enabled technologies. These technologies play a pivotal role in driving digital innovation, optimizing athlete performance, and delivering a truly engaging fan experience. The collaboration between Tech Mahindra and AWS signifies a shared passion for the sports industry and a belief in the transformative power of cloud computing, Artificial Intelligence (AI), Machine Learning (ML), and emerging technologies in shaping the future of sports technology.
In summary, Tech Mahindra's collaboration with AWS to build the Sports Cloud platform represents a strategic leap towards redefining how fans interact with and experience their favorite sports. The vision is to create a dynamic, personalized, and fan-focused community that transcends the traditional boundaries of physical sports, offering an immersive and captivating experience for viewers worldwide.